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Case studies
Selected client engagements, explained in full: the client’s challenge, PRBM’s role, the creative solution, the results, and the work itself. The work shows the disciplines public-sector programs need: clear messaging for complex programs, high-volume creative production, and results that are tracked.
Complex programs, explained clearly
One consistent voice across 150+ MedPride products, and a color-coded Curewell packaging system that makes each medicine easy to tell apart.
High-volume production
Packaging, labels, product imagery, websites, e-commerce listings and in-store graphics, designed and produced in-house.
Tracked results
During our partnership, HL Medical’s annual revenue grew from $1.8M to $89M+.
Case study 01 · Healthcare & medical supplies
MedPride / HL Medical: a 7-year strategic brand partnership
A 7-year strategic partnership with a growing healthcare brand: research, brand strategy, product communications, creative and digital commerce across 150+ products.
- Client
- HL Medical (MedPride)
- Sector
- Healthcare & medical supplies
- Timeframe
- Feb 2018 – Jan 2025 (7 years)
- Scope
- 150+ healthcare & household products
Services
01 Client challenge
MedPride sells a large line of everyday healthcare and household products: gloves, face masks, wipes, gauze and bandages, first aid, medical supplies, household care and personal care. With more than 150 products across those categories, the brand had to look and sound consistent everywhere it appeared, and every product had to communicate clearly to the people choosing it.
02 PRBM’s role
What we delivered:
- Research & discovery: competitive analysis, consumer research, positioning assessments, customer review analysis, content and messaging audits
- Brand assessment & optimization and brand messaging refinement
- Product communications strategy across a 150+ product portfolio
- Visual content and product imagery, including product photography direction
- Online marketplace storefront and e-commerce creative
- MEDPRIDE.COM digital brand experience, mobile-optimized
- Customer engagement enhancements and content strategy
- Brand implementation support over the full 7-year partnership
03 Creative solution
We started with research: competitive market analysis, consumer behavior research, product positioning assessments, customer review analysis, content and messaging audits, and category and trend research. Those insights shaped the brand strategy.
From there we built a strong, consistent brand foundation and visual identity, and carried it through product communications, imagery and the digital shopping experience across every channel. We stayed on as MedPride’s strategic and creative partner for seven years, supporting the brand as it was implemented across the whole portfolio.
04 Results
During our partnership, HL Medical’s annual revenue grew from $1.8M to $89M+.
- 150+Products supported
- 18,000+Customer reviews
- $1.8M → $89M+HL Medical’s annual revenue during the partnership
- 7 yearsStrategic brand partnership
- Category-leading recognition and customer engagement
- A strong, consistent brand across all touchpoints
- A scalable framework supporting long-term growth
Why it matters for public programs
The same disciplines carry over to agency work:
- Conduct audience & market research
- Strengthen positioning and messaging
- Improve engagement with the people you serve
- Create impactful visual communications
- Execute at scale across large portfolios
- Track measurable results
Relevant codes
- NAICS 541613 Marketing Consulting Services
- NAICS 541430 Graphic Design Services
- NAICS 541810 Advertising Agencies
- GSA SIN 541613 Marketing Consulting
- GSA SIN 541430 Graphic Design Services
- GSA SIN 541511 Web Based Marketing
Reference available. HL Medical / MedPride has authorized us to share them as a reference. Ask for contact details.
05 Gallery Our own case-study boards and designs. Tap any image to enlarge.
Case study 02 · Over-the-counter (OTC) pharmaceuticals
Curewell: an OTC medicine brand, from brand creation to digital presence
A comprehensive brand development and digital strategy designed to build trust, drive awareness, and maximize retail and online success.
- Client
- Curewell
- Sector
- Over-the-counter (OTC) pharmaceuticals
- Timeframe
- 2026
- Audience
- Adults and families seeking effective, affordable, and reliable everyday health solutions
Services
01 Client challenge
Curewell was entering a competitive market with established brands. To compete, the line needed a strong visual identity, consumer trust, and clear communication of product benefits.
The objective: a trustworthy, modern and accessible brand identity and digital presence for an OTC medicine line that stands out on shelves and performs online.
“Our mission is simple: Quality medicine, made affordable for every family.”
Curewell’s brand mission
02 PRBM’s role
What we delivered:
- Brand strategy & positioning
- Logo and visual identity system: color palette, typography and brand values
- Color-coded packaging system across the line, including Aspirin, Omeprazole, Esomeprazole, Senna-S, Stool Softener, Docusate Sodium Liquid, Tussin and Tussin DM
- Website design & development: mobile-first, product-focused navigation, trust-building elements, built to convert
- E-commerce assets: main images, infographics, Enhanced Brand Content / A+ content, brand store and SEO-optimized listings
- Marketing & creative direction and launch strategy consultation
03 Creative solution
We set the strategy and positioning first, then created a clean, trustworthy and modern identity that communicates care, reliability and quality, built on four brand values: Trusted, Effective, Accessible, Affordable.
The packaging is a color-coded system that gives each product clear differentiation, improves shelf visibility, simplifies decision-making and builds consumer trust. The website and e-commerce listings carry the same system online, designed mobile-first and focused on trust and clarity.
04 Project outcomes
All eight deliverables were completed: a full-scale solution, from brand creation to digital presence, that positions Curewell for long-term growth.
- A strong, trustworthy OTC brand identity
- A differentiated product line with clear, consistent packaging
- A user-focused website built to educate and convert
- E-commerce listings optimized for visibility and sales
- A scalable foundation for future product expansion
Relevant codes
- NAICS 541613 Marketing Consulting Services
- NAICS 541430 Graphic Design Services
- NAICS 541511 Custom Computer Programming Services
- GSA SIN 541613 Marketing Consulting
- GSA SIN 541430 Graphic Design Services
- GSA SIN 541511 Web Based Marketing
Reference available. Curewell has authorized us to share them as a reference. Ask for contact details.
05 Gallery Our own case-study boards and designs. Tap any image to enlarge.
Case study 03 · Bakery & café
G’shmak Bakery & Café: brand identity & retail experience
A complete brand development and design solution for a modern bakery and café, delivering a cohesive experience across packaging, retail and digital.
- Client
- G’shmak Bakery & Café
- Sector
- Food service: bakery & café
- Location
- Brooklyn, NY
- Audience
- Families, food lovers and community members
Services
01 Client challenge
The goal was to create a memorable brand identity and customer experience that reflects quality, freshness and warm hospitality.
For a bakery, the brand shows up in many places at once: the storefront, the boxes and bags, the label on every product, the café walls and the website. All of them needed to feel like one brand.
02 PRBM’s role
What we delivered:
- Logo and brand identity, with brand strategy and creative direction
- Packaging system: consistent brand presence, high-quality food-safe materials, designed for takeout, retail and gifting
- Product labels: clear, clean and informative
- Website: clean navigation, mobile responsive, menu and product showcase, online ordering integration, brand story and values, optimized for SEO
- In-store environmental graphics: custom wall graphics and a branded counter presence
- Brand rollout across physical and digital touchpoints
03 Creative solution
We developed a modern, handcrafted brand that feels premium, approachable and full of personality. Then we rolled it out across every touchpoint: a cohesive packaging system, clear product labels, a website, and interior signage and environmental design that create an inviting, memorable customer experience.
04 Project outcomes
“The new branding and packaging completely elevated our business. Our customers notice the difference, and our brand finally reflects the quality we stand for.”
— G’shmak Bakery & Café
- A strong, memorable brand identity
- A consistent experience across physical and digital touchpoints
- A scalable foundation for future growth
Relevant codes
- NAICS 541430 Graphic Design Services
- NAICS 541613 Marketing Consulting Services
- NAICS 541511 Custom Computer Programming Services
- GSA SIN 541430 Graphic Design Services
- GSA SIN 541613 Marketing Consulting
- GSA SIN 541511 Web Based Marketing
Case study 04 · Outdoor apparel & footwear
Columbia Sportswear: Branding and Brand Guidelines
Branding and brand guidelines for Columbia Sportswear, covering logo usage, co-branding, color, typography, photography and technology.
- Client
- Columbia Sportswear
- Sector
- Outdoor apparel & footwear
- Deliverable
- Global brand design specifications
- Scope
- Logo, co-branding, color, type, photography, technology
Services
01 What the guidelines cover
- Logo usage: logo artwork options, the logo on photography, centering, the gem, minimum sizes and logo violations
- Co-branding: how the Titanium, Montrail, PFG, PHG and Golf sub-brand logos pair with the Columbia logo
- Color usage: the primary brand color and the color hierarchy
- Typography: brand fonts and type setting
- Photography: art direction, narratives, locations, casting, style and shot selection
- Licensing and packaging: brand and product percentages, boxes, tags, cards and wraps
02 Why it matters
A global brand shows up in many places at once: stores, packaging, advertising, partners and licensed products. Clear rules for the logo, color, type and photography help every team and partner present the brand the same way.
Relevant codes
- NAICS 541430 Graphic Design Services
- NAICS 541613 Marketing Consulting Services
- GSA SIN 541430 Graphic Design Services
- GSA SIN 541613 Marketing Consulting
Case study 05 · Higher education & health education
Touro University: Nursing Program Recruitment Campaign
A delivered print brochure for the nursing programs at Touro University’s New York School of Career & Applied Studies, and a campaign concept that carries its message across print, social and web.
- Client
- Touro University, New York School of Career & Applied Studies
- Sector
- Higher education · Healthcare education
- Year
- 2025
- Deliverable
- Nursing program brochure, designed for print, plus a recruitment campaign concept
Services
01 The challenge
Touro University needed to show the value of its nursing programs in a way that helps future students act. Readers start from different places. Some are beginning their nursing education. Others are changing careers.
Each reader needs to see which path fits, what clinical training looks like, how the school prepares them for licensure and what comes after. All of it had to feel clear, personal and easy to act on.
02 Our approach
PR Brand Marketing designed the brochure and laid it out for print. We then built a career-focused creative direction around one central message: From Classroom to Clinical to Career.
The design uses Touro’s established look, confident type and clear calls to action to connect the student experience with the career that follows. It puts practical training, personal support, program pathways and career readiness up front.
- Lead with the promise: “Your future in nursing starts here” and four short steps: train, graduate, get licensed, launch your career.
- Make the choice simple: the Associate Degree in Nursing and the Accelerated BSN sit side by side.
- Show the whole journey: a step bar and gold pathway arrows carry the reader from first interest to a career.
- Put key facts where the eye lands: Touro’s own program figures are set as large callouts, always with their footnote.
- Show real students: the concept pieces lead with nursing students, faculty and hands-on training, using photography from Touro’s public websites, pending Touro approval.
- Lead with four benefits: hands-on clinical training, personalized faculty support, NCLEX preparation and career readiness, repeated across every piece.
- Make the next step easy: “Request information” and “Apply now” appear on every piece, with a QR code.
03 The creative solution
A coordinated visual system designed to work across print and digital recruitment channels.
- Nursing program brochure (delivered): a six-panel tri-fold that walks the student journey from enrollment and clinical education to NCLEX preparation and career readiness.
- Recruitment flyer (campaign concept): a direct admissions piece for bulletin boards and open houses, with instructor-led clinical training, four key benefits and next steps.
- Social media campaign (campaign concept): six coordinated posts and a Story, each with its own headline and photo. Awareness, clinical training, career outcomes, career preparation, student support and career changers, with enrollment on the Story.
- Website banner (campaign concept): a split layout with nursing students in simulation training and two clear calls to action, plus a mobile version.
- Rack card (campaign concept): a compact two-sided card for admissions events and community outreach, with students in simulation training on the front, and four key benefits and a large QR code on the back.
- Brand guidelines (campaign concept): an eight-page guide to the logo, color, type, imagery and messaging rules.
04 Deliverables
- Nursing program tri-fold brochure, designed and laid out for print. Delivered.
- Campaign brand guidelines, eight-page PDF. Campaign concept.
- Recruitment flyer, 8.5 x 11 in print PDF. Campaign concept.
- Six social posts and one Story, 1080 x 1350 and 1080 x 1920 px. Campaign concept.
- Website banner, 1920 x 650 px desktop and 1080 x 1350 px mobile. Campaign concept.
- Rack card, 4 x 9 in, two-sided. Campaign concept.
Campaign concept pieces are shown as designed. They have not been produced or approved by Touro. Concept photography comes from Touro’s public websites and is shown for presentation, pending Touro approval.
05 The result
A cohesive recruitment campaign concept that turns detailed academic information into clear, approachable, career-focused messaging. It is designed to build program awareness, show what makes Touro’s nursing programs valuable and encourage future students to take the next step toward enrollment.
From education to opportunity. From interest to action.
Why it matters for public and health-education programs
Public health and prevention programs have the same job as this campaign: explain something important to a specific audience in plain language, and make the next step obvious. The skills behind this work carry over directly to health-education materials for students, families and communities.
- Turn detailed program information into a clear reading order
- Design for a specific audience
- Make key facts easy to find
- Use plain calls to action that tell people what to do next
- Carry one message across print, social and web
- Deliver print-ready materials
Relevant codes
- NAICS 541430 Graphic Design Services
- NAICS 541613 Marketing Consulting Services
- NAICS 541810 Advertising Agencies
- GSA SIN 541430 Graphic Design Services
- GSA SIN 541613 Marketing Consulting
06 The completed project Delivered in 2025. A recruitment brochure designed by PR Brand Marketing. We transformed detailed nursing program information into a compelling, career focused piece that guides prospective students from exploring educational pathways to envisioning their future nursing careers. Tap any image to enlarge.
07 Beyond the brochure: campaign applications Campaign concept. How the brochure’s creative direction could extend across a full student recruitment campaign. These pieces are concepts only and were not produced or delivered for Touro. Tap any image to enlarge. View the 8 page campaign concept guide (PDF)
Have a program that needs to be explained clearly?
Full case studies, references and further samples are available on request. Talk to Hannah Giro, Founder & CEO: 917-309-8101 · info@darkslategray-gnu-972741.hostingersite.com